WEBSITEÂ / SEARCH ENGINE OPTIMIZATION
SPECS :
Crawling and Indexing
- Website speed: This is crucial for both search engines and users. Aim for fast loading times across all devices.
- Mobile-friendliness: Over half of searches happen on mobile, so it's essential to have a fully responsive website.
- Robots.txt and Sitemap: Using robots.txt to guide search engines where to crawl and submit an XML sitemap for easier indexing of all pages.
- Structured Data: Enhance your content's understanding by search engines using schema markup for rich snippets.
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Website Architecture and Navigation​
- URL structure: Keep URLs descriptive, organized, and consistent with page content.
- Internal linking: Connect relevant pages within your website for better user experience and search engine understanding.
- 404 and 301 redirects: Prevent broken links and ensure proper redirection for moved pages.
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Technical On-Page Optimization
- Title tags and meta descriptions: Write informative and keyword-rich titles and descriptions for each page.
- Header tags (H1-H6): Using clear and relevant headers to structure your content hierarchically.
- Image optimization: Use descriptive alt text for images and compress them for faster loading.
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Additional Technical Considerations
Security: Ensure your website uses HTTPS for secure data transmission.
Mobile-specific issues: Address technical aspects like App Indexing and AMP for optimized mobile search.
Internationalization: Implement best practices for multilingual websites if relevant.
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